Digital Data Analytics Engineer

Smart Synergies - Bethesda, MD

Full-time

Bethesda, MD

Professional, Scientific, and Technical Services

About the position

The Digital Data Analytics Engineer is responsible for designing, developing, and implementing Adobe Analytics solutions to manage customer data and enhance marketing strategies. This role involves integrating Adobe Analytics with various data sources, creating reports and dashboards for actionable insights, managing tagging implementations, and analyzing data to optimize user experience and conversion rates. Collaboration with teams is essential to ensure accurate data collection and reporting.

Responsibilities

• Design, develop, and implement Adobe Analytics solutions.
• Integrate Adobe Analytics with various data sources for seamless data flow.
• Create and maintain reports and dashboards for stakeholders.
• Manage and debug tagging implementations using Adobe Launch or other tag management systems.
• Analyze data to identify trends and opportunities for optimization.
• Collaborate with teams to ensure accurate data collection and reporting.

Requirements

• 3+ years of experience in implementing Adobe Analytics and Adobe Target.
• Experience in Adobe Data collection, Adobe at.js, and Web SDK.
• Implementation of tracking, tags, triggers, custom events, and pixels.
• Hands-on experience with Adobe Data collection, Adobe at.js, and Web SDK.
• Proficiency in JavaScript, HTML, and CSS.
• Experience with Adobe Analytics, Adobe Target, Adobe Tags, Segment, and the Adobe Creative Suite.
• Experience with Google Analytics, Google Tag Manager, and Optimizely.