Andersen Windows - Orlando, FL
posted about 2 months ago
The Digital & Data Marketing Specialist at Renewal by Andersen of Florida will focus on optimizing digital marketing strategies by leveraging data analytics to drive lead generation, customer engagement, and sales growth. The ideal candidate will possess a strong understanding of digital marketing channels, experience with data analysis, and the ability to translate insights into actionable strategies. This role is crucial in ensuring that the company's digital marketing efforts align with broader company goals and brand positioning, ultimately enhancing the customer journey from awareness to conversion. In this position, the specialist will develop, implement, and manage digital marketing campaigns across multiple channels including Google Ads, SEO, SEM, social media marketing, email marketing, and display advertising. They will collaborate with the marketing team to ensure that all digital marketing efforts are aligned with the brand's messaging and overall strategy. The role also involves working closely with third-party vendors and partners to optimize performance, including PPC and SEO agencies, and driving targeted traffic to the website through both paid and organic strategies while focusing on conversion optimization. The specialist will monitor and optimize online campaigns to ensure budget efficiency and maximum ROI, track and analyze key performance metrics using platforms such as Google Analytics, and leverage data to provide actionable insights for improving digital marketing effectiveness. Additionally, they will be responsible for developing dashboards and regular performance reports, conducting A/B testing, and analyzing customer behavior data to identify trends and opportunities for growth. This position requires a proactive approach to managing and enhancing the lead nurturing process, ensuring a steady flow of high-quality leads for the sales team, and collaborating on content creation that is data-driven and aligned with customer interests.