Sinclair Broadcast Group - San Antonio, TX
posted about 2 months ago
Full-time - Entry Level
San Antonio, TX
101-250 employees
Broadcasting and Content Providers
About the position
The Digital/Desk Content Producer at KABB/WOAI is responsible for creating and managing engaging content across digital and broadcast platforms in a fast-paced newsroom environment. This role emphasizes impactful writing, creativity, and the ability to prioritize multiple tasks while focusing on metrics-based storytelling. The producer will oversee the flow of news stories, write and edit content for the station's website and app, and collaborate with other content creators to enhance audience engagement.
Responsibilities
- Craft engaging social posts that connect with and build audience
- Assemble compelling video content for digital platforms
- Work with Digital Lead and other content creators to craft and implement multi-platform coverage of news/weather/sports
- Help implement new technologies and techniques to better reach audience where they are
- Seek out and share newsworthy content
- Reach out to primary sources to generate/confirm story information
- Assign and track news crews
- Identify and develop daily content
- Monitor and post to digital platforms
- Write and post content to station website and social media sites
- Listen to scanners and react to breaking news, make beat checks, monitor web sites and social media, react to developing news
- Develop and maintain contacts and sources to enterprise story ideas
- Assisting in the efficient operations of the assignment desk
Requirements
- Strong command of impactful writing
- Creative eye for developing engaging content
- Ability to juggle and prioritize multiple tasks
- Driven by accuracy and innovation
- Experience in journalism and storytelling
Nice-to-haves
- Familiarity with digital content creation tools
- Experience in a fast-paced newsroom environment
- Knowledge of social media trends and audience engagement strategies
Benefits
- Great benefits
- Open door policy
- Upward mobility
- Strong desire to see employees succeed
