Digital Email Marketing Specialist

$45,000 - $60,000/Yr

Rally House - Lenexa, KS

Full-time - Entry Level

Lenexa, KS

101-250 employees

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Digital Email Marketing Specialist will be responsible for executing the day-to-day email marketing processes at Rally House, a growing specialty retail store chain. This role involves managing email campaigns, customer segmentation, and performance analytics to enhance the omni-channel marketing experience. The position requires collaboration with various teams to ensure consistent messaging and effective project outcomes.

Responsibilities

• Support the planning and execution of email campaigns and other assigned CRM projects.
• Assist the email process cycle: manage the marketing department email campaign calendar, data entry of email calendar, customer segmentation, analytics tagging, pre-deployment testing/quality control, deployment through Listrak platform, and back-end analysis with Google Analytics.
• Collaborate with peers and leaders to ensure project outcomes align with marketing priorities and messaging is consistent across all marketing platforms.
• Explore industry insights and the competitive landscape to understand how to improve customer segmentation, creative elements, and latest email marketing strategies/techniques/tools.
• Provide interpretation and input on email analytics.

Requirements

• Bachelor's Degree in Marketing, Communications or related field.
• Experience in Marketing automation.
• Excellent verbal and written communication skills.
• Creative and artistic capability with a keen eye for detail.
• Exceptional verbal, writing, and analytical skills.

Benefits

• 401(k) matching
• Paid holidays
• Paid time off
• Parental leave
• Store discount