Digital Email Marketing Specialist

The Judge Group - Philadelphia, PA

Full-time - Mid Level

Remote - Philadelphia, PA

Administrative and Support Services

About the position

As a Digital Email Marketing Specialist, you will play a crucial role in maintaining our brand through effective marketing campaigns. This position is primarily focused on email marketing, and it is important to note that it is not a Project Manager role nor a Social Media Specialist role. You will serve as a Subject Matter Expert, acting as a key point of contact for marketing CRM technology, which includes marketing automation, database querying, and email design/platforms. Your expertise will be essential in ensuring that our email marketing strategies are executed effectively and align with our overall marketing objectives. In this role, you will engage with clients by collaborating with brand and marketing leads to understand their business objectives. You will develop targeted lists using the CRM database and execute direct mail and email campaigns aimed at driving customer acquisition and retention. You will also oversee email marketing projects, guiding strategy, prioritization, and day-to-day tasks. Coordination with external vendors and marketing agencies involved in CRM projects will be a key part of your responsibilities. You will be responsible for implementing standardized campaign development processes, proactively identifying opportunities for efficiency and consistency across channels. Additionally, you will contribute to and maintain customer segmentation based on available CRM tools, ensuring that our email list is clean and deliverable. Your role will also involve supporting email design and layout using HTML editors and other email building interfaces, while ensuring compliance with CAN-SPAM laws and HIPAA regulations.

Responsibilities

• Serve as a key point of contact for marketing CRM technology, including marketing automation, database querying, and email design/platforms.
• Collaborate with brand and marketing leads to understand clients' business objectives.
• Develop targeted lists using the CRM database and execute direct mail and email campaigns to drive customer acquisition and retention.
• Directly oversee email marketing projects, guiding strategy, prioritization, and day-to-day tasks.
• Coordinate with external vendors and marketing agencies involved in CRM projects.
• Implement standardized campaign development processes, proactively identifying opportunities for efficiency and consistency across channels.
• Contribute to and maintain customer segmentation based on available CRM tools.
• Maintain a clean and deliverable email address list in the CRM database.
• Support email design and layout using HTML editors and other email building interfaces.
• Ensure compliance with CAN-SPAM laws and HIPAA regulations.

Requirements

• 3-7 years of experience with marketing CRM technology and email platforms (e.g., Salesforce Health and Marketing - Clouds, Marketo, HubSpot, Eloqua, Mailchimp).
• Proficiency in using Google Analytics data for digital strategies.
• Experience interacting with senior leadership and making recommendations.
• Proficient in Microsoft Office and Google Suite.

Nice-to-haves

• Master's degree in business, IT, or marketing.
• Advanced knowledge of email and marketing cloud platforms.
• Certifications in a CRM platform.