CVS Health - Boston, MA
posted about 1 month ago
Full-time - Mid Level
Boston, MA
Health and Personal Care Retailers
About the position
The Senior Marketing Manager for Digital Enablement and Channel Execution at CVS Health is responsible for leading a team that manages personalized messaging across various digital channels, including email and SMS, for both B2B and B2C audiences. This role focuses on executing marketing initiatives, ensuring effective channel execution, and facilitating partnerships with technology and operational teams to enhance platform capabilities. The position aims to drive marketing success through strategic execution and best practices in digital messaging.
Responsibilities
- Execute and support account-based marketing, email marketing, and SMS campaigns to clients and members.
- Support strategic marketing functions across B2B and B2C with flawless channel execution and production.
- Support strategic MarTech projects to enable new capabilities and channels.
- Create best-in-class channel execution and training for partners and marketers.
Requirements
- 7+ years experience in digital marketing with a focus on execution.
- Prior experience with Salesforce Marketing Cloud, Marketo, Salesforce.com, and Workfront.
- Prior management experience with the ability to coach and develop manager-level team members.
Nice-to-haves
- Excellent written and verbal communication skills, including sharing ideas and information across diverse audiences.
- Strategic and analytical thinker with problem-solving skills.
- Ability to inspire, collaborate with, and influence team members and business partners.
- Proven success in navigating and succeeding in a highly matrixed organization.
Benefits
- Full range of medical, dental, and vision benefits.
- 401(k) retirement savings plan.
- Employee Stock Purchase Plan.
- Fully-paid term life insurance plan.
- Short-term and long-term disability benefits.
- Well-being programs and education assistance.
- Free development courses.
- CVS store discount and discount programs with participating partners.
- Paid Time Off (PTO) and paid holidays.
