Digital Enablement and Channel Execution Data and Personalized Content - Senior Marketing Manager

$82,940 - $199,145/Yr

CVS Health - Hartford, CT

Full-time - Mid Level

Hartford, CT

Health and Personal Care Retailers

About the position

The Senior Marketing Manager for Digital Enablement and Channel Execution at CVS Health is responsible for leading a team that manages the execution of content management solutions across various marketing web properties and client-facing microsites. This role focuses on driving the functional execution of marketing initiatives, ensuring effective content updates, and facilitating partnerships with technology and operational teams to enhance platform capabilities. The position aims to create personalized experiences for customers while supporting strategic marketing functions across both B2B and B2C channels.

Responsibilities

• Execution of content updates to all PSS Marketing web properties including CVS Caremark, CVS Specialty, Payor Solutions, Coram, Accordant, etc.
• Support strategic marketing functions across B2B and B2C functions with flawless channel execution and production.
• Support strategic MarTech projects to enable new capabilities and channels.
• Create best in class channel execution and training for partners and marketers.

Requirements

• 7+ years experience in digital marketing with a focus on execution
• Prior experience with Salesforce Marketing Cloud, Marketo, Salesforce.com, and Workfront
• Prior management experience - ability to coach and develop manager level team members.

Nice-to-haves

• Excellent written and verbal communication skills, including sharing ideas and information across diverse audiences (technology partners, marketing strategists, etc.)
• Strategic and analytical thinker, with problem-solving skills and the ability to investigate the details while keeping in mind the strategy in place.
• Ability to inspire, collaborate with and influence your team as well as business partners.
• Proven success in navigating and succeeding in a highly matrixed organization.

Benefits

• Full range of medical, dental, and vision benefits
• 401(k) retirement savings plan
• Employee Stock Purchase Plan
• Fully-paid term life insurance
• Short-term and long-term disability benefits
• Well-being programs
• Education assistance
• Free development courses
• CVS store discount
• Paid Time Off (PTO) or vacation pay
• Paid holidays throughout the calendar year