Digital & Event Marketing Coordinator

Godshall's Quality Meats - Souderton, PA

Full-time - Mid Level

Souderton, PA

Food Manufacturing

About the position

The Digital & Event Marketing Coordinator is responsible for managing the brand's presence on social media and organizing consumer events to enhance engagement and drive brand awareness. This role involves creating compelling content, managing online communities, and engaging consumers through experiential brand activation, requiring creativity and strong organizational skills.

Responsibilities

• Ideate and implement the quarterly social media calendar to inspire consumer advocacy and brand engagement.
• Execute organic and paid strategies to grow the fan base and engagement on various social media platforms.
• Identify and engage with paid brand influencers and promote user-generated content.
• Amplify agency-generated blog content to maximize traffic to the branded website.
• Respond to consumer inquiries and comments on social channels in a timely manner.
• Provide periodic reporting on social media, influencer, and experiential program performance.
• Coordinate, execute, and conduct post-event evaluation and follow-up for consumer events.
• Manage multiple projects and logistics while maintaining attention to detail.
• Perform other marketing tasks as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum 3 years of experience in social media management, event planning, or related marketing roles.
• Strong understanding of social media platforms and event logistics.
• Advanced knowledge of analytics, social media management software, and digital marketing/advertising.
• Excellent written and verbal communication skills.
• Strong organizational and project management skills.
• Ability to work independently and collaborate effectively with cross-functional teams.
• Advanced proficiency with technology and strong analytical skills.

Nice-to-haves

• Passion for storytelling and creativity.
• Flexibility to work evenings, weekends, and travel as needed for event execution.
• Love of food.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• 401(k) matching
• Life insurance