Digital & Event Marketing Specialist with Accounting Expertise

Startup Agency - San Jose, CA

Full-time

San Jose, CA

Professional, Scientific, and Technical Services

About the position

We are seeking a dynamic and passionate Digital & Event Marketing Specialist with a solid accounting background to join our team. This individual will play a crucial role in developing and executing marketing strategies across digital platforms and events while managing marketing budgets and financial reporting.

Responsibilities

• Develop and implement digital marketing campaigns across social media, email, SEO, and PPC.
• Monitor and analyze campaign performance using tools like Google Analytics and HubSpot.
• Manage and update the company website and enhance online presence.
• Plan, organize, and execute company events, trade shows, and promotional activities.
• Coordinate with vendors, venues, and internal teams to ensure successful event outcomes.
• Create and manage event marketing materials to drive attendance and engagement.
• Collaborate with the finance team to manage marketing budgets and track expenditures.
• Prepare financial reports related to marketing initiatives and events.
• Ensure all marketing activities are cost-effective and align with budgetary guidelines.
• Stay current with the latest marketing trends and technologies.
• Adapt strategies quickly based on market changes and performance data.
• Demonstrate strong problem-solving skills and the ability to improvise as needed.

Requirements

• Bachelor's degree in Marketing, Business Administration, Accounting, or a related field.
• Proven experience in digital and event marketing roles.
• Strong background in accounting or financial management within a marketing context.
• Proficiency with marketing tools and platforms (e.g., Google Analytics, HubSpot, CRM systems).
• Excellent organizational and multitasking abilities.
• Strong analytical and problem-solving skills.
• Exceptional communication and interpersonal skills.
• Ability to work independently as an individual contributor.

Nice-to-haves

• High desire to embrace change and adapt to new technologies.
• Passionate about marketing and dedicated to delivering outstanding results.
• Creative thinker with a proactive attitude and a 'get things done' mentality.

Benefits

• Competitive salary and benefits package
• Opportunities for professional growth and development
• A vibrant and collaborative work environment
• The chance to make a real impact within a forward-thinking company