Digital Experience Group Marketing Manager

Boston Scientific - Marlborough, MA

Full-time

Marlborough, MA

Miscellaneous Manufacturing

About the position

The Digital Experience Group Marketing Manager (GMM) at Boston Scientific will lead a team focused on delivering effective messaging, content, and solutions to customers through various digital channels. This role involves setting the vision and strategy for digital experiences, collaborating with product marketing and content strategy, and executing data-driven digital programs aimed at enhancing engagement with physicians and patients. Success in this position is measured by the business impact of these initiatives and the ability to foster positive collaboration across functions.

Responsibilities

• Work with commercial leadership to define, develop and execute optimal global digital marketing and communications experiences for customers.
• Define the vision and strategy to be a proactive, strategic partner that demonstrates value for the commercial organization.
• Serve as a liaison between marketing & strategy and the sales experience team to ensure the best possible digital experience for physicians and patients.
• Provide strategy and priorities for the digital experience team on an annual basis and determine key quarterly priorities and initiatives.
• Communicate the digital experience strategy, priorities, and KPIs to stakeholders and partners regularly, including Product Management and Sales Leadership.
• Establish the channel strategy for the digital experience including platforms such as web, email, social, paid media, and MarTech.
• Build trusted relationships with stakeholders at all levels and gather feedback on digital experiences to improve them.
• Use performance data to identify opportunities for digital impact on physician and patient interest and demand.
• Develop roadmap and business case for digital tools to support the digital experience.

Requirements

• Undergraduate degree required, with Business Administration, Marketing, IT, Sales and/or Project Management Experience.
• 7+ years' experience in a high-performance, digital role within a global-matrixed organization.
• Strategic skills and process experience.
• Strong understanding of the digital environment, including digital strategy, planning, execution, analysis, optimization, and technology.
• Strong influencing skills at all levels with proven success.
• Ability to build internal and external relationships at all levels of the organization.
• Excellent communication skills.

Nice-to-haves

• MBA Preferred
• Experience in healthcare, life sciences, medical device, or pharmaceutical industry.
• Agency experience preferred; Downstream marketing experience preferred.
• Ability to work and thrive in a cross-functional matrixed Division with various key stakeholders.
• Business analytics and project management skills.
• Willing to travel 20%.

Benefits

• Access to the latest tools, information, and training to advance skills and career.
• Support in progressing career ambitions.