Digital Experience Manager

$55,000 - $88,000/Yr

Fieldstone Cabinetry - North Olmsted, OH

Full-time - Mid Level

North Olmsted, OH

About the position

The Digital Experience Manager at Fortune Brands Innovations will oversee the maintenance, operation, and development of the company's critical websites. This role involves managing web experience programs, gathering functional requirements, designing new experiences, implementing content updates, and collaborating with various teams to enhance the digital shopping journey for customers.

Responsibilities

• Manage the day-to-day operations, maintenance, and administration of the Fortune Brands Innovations website portfolio.
• Develop and implement elegant interfaces and designs to elevate customers' experience throughout their digital shopping journey, including wireframes, prototypes, and UX designs.
• Produce and publish new digital content creatively.
• Perform enhancements to existing systems.
• Conceive and develop new features and extend existing features of web applications.
• Understand all aspects of the platform including frontend and backend technologies.
• Develop, evaluate, and oversee the implementation of A/B testing.
• Oversee, edit, and drive onsite content to improve customer engagement through content, SEO, and CRO.
• Develop and refine procedures for repeatable success.
• Oversee website standards (i.e., images, graphics, videos, and artwork).
• Audit content to ensure accuracy and consistency across brands.
• Collaborate with other teams and departments (e.g., agencies, product managers, creative team, IT, etc.).
• Monitor and analyze website traffic for insights to drive customer acquisition.
• Keep track of developments in web technology.

Requirements

• 3+ years of experience managing high traffic websites.
• Bachelor's, Associate's Degree and/or certificate in Marketing, Communications, User Experience, or a related field is a plus.
• Experience with image editing tools such as Adobe PhotoShop, XD, Figma, and/or Illustrator required.
• Proven track record of experience publishing and curating content on websites (portfolios are highly preferred).
• Experience with content management systems (CMS).
• Experience in participation of defining value-added platforms to support business initiatives.
• Working knowledge of SEO, SEM, and social media acquisition tactics.
• Working knowledge of HTML, CSS, and Javascript.
• Moderate to high level capability with database queries, Microsoft Excel, Microsoft Access.
• Understanding of website architecture, internal website search, and URL structure.
• Working knowledge of web analytics providers such as Google Analytics.
• Attention to detail, excellent writing skills, and the desire to learn new skills.

Benefits

• Comprehensive health plans
• Market-leading 401(k) program with company contribution
• Product discounts
• Flexible time off benefits (including half-day summer Fridays per policy)
• Inclusive fertility/adoption benefits
• Employee Resource Groups (ERGs) to support inclusivity