Digital Experience Marketing Manager (Open to remote)

$96,800 - $113,900/Yr

The Scotts Company - Marysville, OH

Full-time - Mid Level

Remote - Marysville, OH

Administrative and Support Services

About the position

The Digital Experience Marketing Manager at Hawthorne Gardening Company will play a crucial role in enhancing consumer experience through strategic digital marketing initiatives. This position combines strategy and execution, focusing on developing and implementing digital marketing plans while managing a team. The manager will oversee various digital channels, ensuring a cohesive consumer journey and effective content delivery.

Responsibilities

• Serve as the digital marketing lead
• Possess & apply an understanding of platform and channel expertise, from social media (organic and paid), email/CRM, web & eCommerce
• Contribute to the development & implementation of digital strategies & best practices
• Inform digital aspects of marketing plans & strategies - answer questions, participate in brainstorm & planning sessions, provide recommendations
• Monitor and analyze owned metrics & analytics, and work closely with cross-functional team to identify user behavior patterns, KPI improvements and trends, and opportunities for enhancement
• Contribute to performance reports on a monthly basis to keep stakeholders informed on KPIs
• Develop & execute consumer-driven content plans in partnership with the broader marketing team
• Develop content plans based on the intersection of marketing objectives & the consumer journey - identify content needs, determine how the content should come to life, and where it is served to the consumer
• Engage cross-functional experts (category, R D, technical services, etc.) to develop content to meet the defined plan
• Collaborate with social analysts to identify external content partners
• Collaborate with web lead for SEO integration
• Project management of content development, along with the marketing manager
• Lead the social media team, currently comprised of two analysts: Set standards and expectations for social media best practices
• Work day-to-day with analysts to create content calendars, address questions, plan content shoots, and actively manage social media accounts
• Grow & develop direct reports through training and coaching
• Act as the CRM/Email Lead, working in partnership with external agencies as needed
• Possess a working understanding of CRM best practices, including CANSPAM, List Management, Benchmarks & KPIs, and Analytics
• Build, test & send B2B emails through Pardot and MailChimp, leveraging existing templates & processes, either independently or with an agency partner
• Report on performance, and develop optimization recommendations
• Contribute to the development of web projects in partnership with the internal Web team and external agencies
• Project management of consumer experience initiatives & digital marketing projects
• Manage agency partner relationships, invoicing, and budgets

Requirements

• Bachelor's degree or equivalent relevant work experience
• 5+ years of comparable experience in digital marketing, consumer experience or other relevant roles, corporate or agency
• Digital proficiency - Meta Business Suite, Wordpress, SalesForce, Pardot, Google Analytics, MailChimp
• Strong strategic and critical thinking skills
• Ability to influence and lead across the organization - across, up and down
• Exceptional interpersonal skills, including the ability to communicate effectively across functions and personality types
• Strong presentation and facilitation skills
• Proven project management skills with experience balancing multiple priorities and deadlines
• Must know how to navigate a complex, cross-functional environment and add value
• Possess a strong work ethic with the ability to anticipate needs, work independently and take initiative

Benefits

• Medical, dental and vision coverage
• Wellness reimbursement program
• 401K match (up to 7.5%)
• 15% discount on company stock
• Access to Maven Family Planning
• Financial assistance for adoption, fertility and surrogacy
• Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability