Digital Farming Intern: Digital Marketing

Bayer

Full-time - Intern

Professional, Scientific, and Technical Services

About the position

The Digital Farming Intern in Digital Marketing at Bayer will contribute to the FieldView™ engagement marketing team by participating in day-to-day functions and driving a relevant project that addresses real-time business challenges. This role focuses on optimizing digital marketing channels to enhance user engagement and deliver targeted messages to customers throughout their lifecycle.

Responsibilities

• Contribute to the success of the FieldView™ engagement marketing team.
• Test and explore new channels to drive user engagement within apps and web platforms.
• Optimize current marketing channels for effectiveness.
• Develop a test and learn framework and best practices for lifecycle marketing.
• Own and drive a challenging project to solve real-time business challenges.

Requirements

• Enrolled in a degreed program in a marketing-related field during the internship program.
• Familiarity with digital marketing channels and capabilities.
• Passion for the digital marketing industry and understanding of different marketing techniques.
• Ability to develop a project from concept to realization while taking input from key collaborators.

Nice-to-haves

• Familiarity with analytics tools, marketing automation tools, paid media serving tools, and email marketing platforms (e.g., Google Analytics, Adobe Analytics, Heap.io, Braze, Marketo).
• Exceptional organization and communication skills with attention to detail.
• Understanding of customer lifecycle marketing.
• Ability to quickly learn and process information.
• Creative and strategic mindset with the ability to think outside the box.
• Ability to work independently and be a self-starter.

Benefits

• Snacks and beverages in the office.
• 1:1 mentoring from a talented and motivated teammate.
• Opportunity to work on meaningful projects that have a direct impact on the company.
• Exciting company-sponsored events, activities, and learning opportunities.
• Opportunities to interact with key executives and leadership.