Digital & Graphic Designer

Lafcu - Lansing, MI

Full-time - Mid Level

Remote - Lansing, MI

Credit Intermediation and Related Activities

About the position

The Digital & Graphic Designer at LAFCU is responsible for creating visual concepts and images that effectively communicate messages to consumers and members. This role focuses on enhancing membership acquisition, increasing product and service awareness, and promoting brand visibility through various multimedia formats. The designer will engage in A/B testing, video production, and community event participation, while adhering to corporate branding standards and assisting with analytics and creative strategies.

Responsibilities

• Create visual concepts and images including 2-D and 3-D video/storytelling.
• Run A/B testing to increase campaign engagement.
• Produce video content for educational tutorials and community events.
• Conceptualize and produce designs for print, video production, and digital media.
• Perform usability or campaign engagement tests.
• Assist with creative briefs and strategies.
• Assist in planning and implementing community-sponsored events.
• Provide recommendations to management based on current research data.
• Deliver planned results within budget.
• Maintain accurate, timely communications within budget guidelines.

Requirements

• 3 to 5 years of similar or related experience.
• Proven proficiency in Adobe InDesign and Photoshop.
• Bachelor's degree or equivalent certifications recognized in the industry.

Benefits

• Remote work available
• Community involvement opportunities
• Diversity, equity, and inclusion initiatives