Digital Graphic Designer

$68,000 - $78,000/Yr

Ferraro Foods Of New Jersey - Piscataway, NJ

Full-time - Mid Level

Piscataway, NJ

About the position

The Digital Graphic Designer role at Ferraro Foods involves supporting various marketing and merchandising initiatives across digital, print, and web platforms. The designer will collaborate with the Merchandising team to create visually compelling assets that align with the company's strategic growth goals, contributing to the success of the Ferraro Foods brand family.

Responsibilities

• Create digital content, print materials, and brand stories to support product solutions that drive exclusive brand growth.
• Develop and produce impactful promotional assets, including Sell Sheets, Flyers, Digital Banners, Catalogs, Email Campaigns, and Product Information Sheets.
• Collaborate with internal teams to design materials that align with the Ferraro brand strategy, ensuring consistency across channels.
• Utilize industry trends and macro food photography to develop high-quality visuals.
• Manage the design, development, and execution of an internal website to serve as a resource hub for the Ferraro brand, vendor community, and sales teams.
• Coordinate with developers for web-related projects, including front-end and back-end integration.
• Maintain and update digital content to reflect new product launches, promotions, and ongoing initiatives.
• Create personalized marketing materials using variable data, such as customized flyers and offers.
• Support internal promotions, loyalty programs, and contests in collaboration with the Analytics Lead.
• Develop digital marketing templates and style guides to ensure alignment with brand standards.
• Work with internal teams, management, and vendors to bring creative concepts to life.
• Support the communication of Merchandising Team toolkits across email, web, mobile, social media, and print.
• Act as a brand ambassador for the Ferraro family of products in all design projects.

Requirements

• Proficiency with Adobe Creative Suite or similar design tools.
• Working knowledge of HTML, CSS, and JavaScript; experience with HTML5 is a plus.
• Familiarity with CMS platforms and SQL databases is preferred.
• 3-5 years of professional experience in web and graphic design.
• Associate's or Bachelor's degree in Graphic Design or a related field.

Nice-to-haves

• Experience in the CPG, food, or foodservice industry is a bonus.