Digital Grid GIS Product Marketing Manager

$112,000 - $168,000/Yr

Schneider Electric - Fort Collins, CO

Full-time - Senior

Fort Collins, CO

10,001+ employees

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Digital Grid GIS Product Marketing Manager at Schneider Electric is responsible for developing and executing go-to-market strategies for the GIS product suite. This role involves collaboration with cross-functional teams to create compelling messaging and campaigns that drive product adoption and profitability. The manager will analyze market trends, conduct research, and ensure effective positioning of the product in the market.

Responsibilities

• Execute strategic marketing cycle for GIS product suite annually, delivering key outputs in terms of market size, market growth/loss, market share, product SWOT analysis and competitive intelligence.
• Hold accountability for overall messaging and positioning to support the business strategy and drive increased brand awareness and successful positioning on a global scale.
• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.
• Execute sales enablement process annually for GIS product suite, while also being responsible for partner sales enablement packages.
• Analyze product performance metrics and customer feedback to continuously improve product messaging, positioning, and go-to-market strategies.
• Have accountability around all internal and external events where Digital Grid portfolio, including GIS product suite, is being presented.
• Work closely with sales teams to develop sales tools and collaterals, including sales decks, battle cards, and objection handling guides.
• Nurture collaboration with the entire Digital Grid, paying special attention to portfolio managers to inform strategy and investments.
• Collaborate with other marketing organizations in Schneider Electric to ensure good positioning of GIS product suite.
• Ensure flawless execution and strong positioning in industry reports.

Requirements

• Bachelor or master's degree in Computer Science or Marketing
• 10+ years of work experience, with 5+ years of B2B or B2C product management or marketing
• Strong understanding of marketing principles and best practices, including messaging, positioning, and content creation
• Excellent English communication skills (written, verbal, visual)
• Excellent communication, collaboration, and project management skills

Nice-to-haves

• Knowledgeable about Geographic Information System (GIS) technology
• Customer-focused with the ability to understand customer needs
• Analytical skills to analyze market data and customer feedback
• Strategic thinker with the ability to develop clear product marketing strategies
• Results-oriented with the ability to prioritize and execute tasks effectively
• Adaptable to thrive in a fast-paced, dynamic environment

Benefits

• Dental insurance
• Military leave
• Paid time off
• Vision insurance
• 401(k) matching
• Life insurance
• Flexible work arrangements
• Paid family leaves
• Opportunity to purchase company stock
• 12 holidays per year
• 15 days of paid time off per year