Digital Growth Marketing Lead

Silver Oak Cellars - Oakville, CA

Full-time - Mid Level

Oakville, CA

Beverage and Tobacco Product Manufacturing

About the position

The Digital Growth Marketing Lead at Silver Oak Cellars is a strategic and innovative leader responsible for driving sustainable and profitable growth through a comprehensive digital marketing strategy. This role focuses on the full-funnel consumer journey, from awareness to loyalty, and requires a data-driven approach to optimize marketing efforts across various channels. The position involves collaboration with the CMO and other teams to enhance brand building and customer acquisition, while also managing a direct report and executing a fast-paced growth plan.

Responsibilities

• Work closely with the CMO and other company functions to lead an integrated marketing approach to brand building and customer acquisition to drive business results.
• Manage the development and execution of the brands' overall digital marketing strategy, aligning with the overall business and marketing goals.
• Responsible for revenue-driving activities across channels: Social, email/SMS, ratings & reviews, affiliates, promotions, third-party e-commerce platforms, and paid advertising.
• Owner of the full-funnel traffic from acquisition to retention, including lead generation campaigns, testing plans, and conversion optimization.
• Drive the consumer-first strategy, execution, and expansion of paid customer acquisition.
• Optimize existing channel performance and identify new messaging, targeting, and capability opportunities across all paid channels.
• Oversee and manage acquisition campaigns, leading the end-to-end process from concept to activation, measurement, and optimization.
• Develop an omnichannel strategy to maximize impact and attain revenue and visitation goals.
• Manage monthly paid ad budget through bottoms-up forecasting and drive reallocations/optimizations to deliver revenue and acquisition & retention goals.
• Work collaboratively with Tasting Room and Customer Care teams to develop compelling tactical campaigns to drive DTC business goals.
• Provide creative solutions to optimize KPI metrics, including net sales, LTV, AOV, ROAS, to CAC.
• Work closely with the IT team to evolve the brand websites with an external agency.
• Lead internal and external teams in creating and implementing robust experiments and testing plans for audiences, copy, creative, landing pages, etc.
• Work with the Creative team on comprehensive briefs, ensuring requests are aligned with media and testing plans, campaign goals, and best practices.
• Partner and collaborate with Media Partner reps (Facebook / Google / TikTok) to mitigate/resolve issues and identify new tests for implementation.

Requirements

• At least 8-10 years of experience leading lifecycle, CRM, and/or Engagement/Loyalty Marketing programs across email, social, notifications, and other digital avenues, preferably in B2B and B2C.
• Experience in the alcoholic beverage industry is preferred but not a must.
• Management experience overseeing a team of managers and individual contributors is preferred.
• Proven track record of providing forward-thinking ideas to maintain strong growth in new and existing channels.

Benefits

• Competitive benefit and healthcare package
• Work-life balance
• Wine country lifestyle