Digital Health/MedTech Product Marketing Comms. Manager

US Tech Solutions - San Bruno, CA

Full-time

San Bruno, CA

Administrative and Support Services

About the position

The Product Marketing Manager will play a crucial role in growing and scaling Real World Data (RWD) businesses within the healthcare sector. This full-stack position involves developing go-to-market (GTM) strategies, determining pricing structures, and creating compelling B2B marketing collateral. The role supports the Workbench and Precision Health Platform products, requiring expertise in healthcare, data generators, and SaaS pricing models.

Responsibilities

• Identify and refine the GTM strategy through data analysis, market research, and customer conversations.
• Develop foundational marketing collateral including personas, pitch decks, claims documentation, and case studies.
• Partner with commercial and product leadership to test and refine pricing models.
• Collaborate with the sales team to ensure the GTM strategy resonates in the market and create feedback loops for refinement.
• Conduct competitive landscape analyses and develop differentiated messaging for product teams.
• Serve as a marketing strategist for new product introductions and feature releases, ensuring effective communication across teams.

Requirements

• 5-7 years of experience in product marketing, strategic consulting, or product management, with at least 5 years in healthcare.
• Experience in developing benchmarks and market claims.
• Proven ability to create go-to-market strategies for B2B customers, particularly in pharmaceutical and life science sectors.
• Experience in rapidly evolving markets and environments.
• Strong executive presence and ability to influence stakeholders at all levels.
• Creative problem-solving skills and a results-focused mindset.

Nice-to-haves

• Familiarity with data generators and life science customer segments.
• Experience with consumption-based pricing models.

Benefits

• Equal Opportunity Employer
• Access to a wide range of talent on-demand and total workforce solutions.