Digital Initiatives Specialist

$55,000 - $57,000/Yr

Finish Line - Boulder, CO

Full-time - Entry Level

Boulder, CO

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Digital Initiatives Specialist at JD Sports Fashion is responsible for planning and coordinating digital programs for finishline.com and jdsports.com. This role collaborates with various teams, including Brand Marketing, Merchandising, and Creative, to develop and execute strategies that enhance the customer experience and drive online engagement. The specialist will manage site content, analyze performance metrics, and ensure that all digital initiatives align with the company's core values.

Responsibilities

• Review the Marketing/Merchant strategy and acquire necessary information for execution.
• Partner with Marketing, Creative, Site Management, and Site Merchandising to launch and update content.
• Maintain a daily site content calendar and coordinate changes with Brand Marketing and Site Management.
• Oversee production and delivery of site content from planning to execution.
• Perform final assessments of site updates to ensure they meet customer expectations.
• Audit website content for relevance and performance.
• Create experiences that enhance brand authenticity and value proposition.
• Use Google Analytics to track and report key metrics for actionable insights.
• Analyze competitive landscape and site content for optimization opportunities.
• Develop business reports to drive priorities for onsite content.
• Build strong relationships across various business teams.
• Ensure consistency in onsite content across marketing channels.
• Drive optimization in site content through testing and analysis.
• Assist in writing creative briefs for the Creative team.

Requirements

• Bachelor's degree in Communications, Marketing, Digital Media, or a related field preferred.
• 1-2+ years of related experience, preferably in Retail.
• Excellent written, verbal, and interpersonal communication skills.
• Passion for eCommerce and Digital Technology.
• Highly motivated with a willingness to learn.
• Detail-oriented with a high degree of accuracy.
• Ability to manage multiple projects in a fast-paced environment.
• Basic to intermediate knowledge of G Suite, PowerPoint, and Excel.
• Previous experience with an enterprise-level Analytics platform preferred.

Nice-to-haves

• Internal JD Finish Line experience strongly preferred.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance