Beacon Hill Staffing Group - Hartford, CT
posted 3 months ago
The Digital Strategy and Analytics Center of Excellence at Citizens is dedicated to providing analytics, tracking, and insights that anticipate and predict customer and prospect behaviors. This function plays a crucial role in fueling strategic growth for the Digital Banking & Customer Experience division. We are seeking a Digital Analytics Tracking & Delivery Partner who possesses extensive experience with Adobe Analytics and Experience Cloud, particularly in tag management systems such as Adobe Launch. The primary responsibility of this role is to implement and validate Adobe tracking and pixel tags, ensuring that they are configured correctly in Adobe Launch or similar systems. This includes making sure that tags fire properly and that data flows accurately to capture desired actions and behaviors for reporting purposes. In this position, you will be responsible for developing tagging requirements documentation and executing the technical implementation of Adobe Analytics tagging across various Bank sites and digital assets. You will also be tasked with executing the technical implementation of pixel tags and managing their status using tools like Collibra. Troubleshooting tagging and tracking issues will be a key part of your day-to-day activities, requiring effective communication with stakeholders through platforms like JIRA. Additionally, you will maintain tagging documentation and collaborate with the Digital Analytics team to provide effective tracking solutions. This role is essential for ensuring that our analytics capabilities are robust and that we can derive actionable insights from our data.