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Digital Marketer
$37,440 - $49,920/Yr
Bold Media - Livonia, MI
posted 2 months ago
Full-time - Mid Level
Remote - Livonia, MI
Administrative and Support Services
About the position
Bold Media, Inc. is seeking a Marketing Specialist to join their team in Livonia, MI. This full-time position is designed for a creative and data-driven professional passionate about digital marketing and brand growth. The Marketing Specialist will be responsible for executing marketing strategies that enhance brand awareness, drive engagement, and generate leads for clients.
Responsibilities
- Develop, execute, and manage marketing campaigns across various digital channels, including social media, email, and paid advertising.
- Optimize campaigns for engagement, lead generation, and conversion, tracking performance metrics and adjusting strategies as needed.
- Collaborate with clients to understand their goals and objectives, developing tailored strategies to meet their unique needs.
- Conduct SEO analysis and work on content optimization to improve website visibility and search engine rankings.
- Coordinate with the website design and development team to ensure client websites are optimized for performance and user experience.
- Create and manage engaging content, including blog posts, email newsletters, and social media posts, aligning with client branding and voice.
- Utilize analytics tools (e.g., Google Analytics, Facebook Insights) to measure campaign success and report on performance to clients and stakeholders.
- Stay up-to-date with industry trends, marketing best practices, and emerging digital marketing tools.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in digital marketing, social media management, or a similar role.
- Proficiency in digital marketing platforms (e.g., Google Ads, Facebook Ads Manager) and analytics tools (e.g., Google Analytics).
- Strong knowledge of SEO principles and best practices.
- Exceptional written and verbal communication skills with the ability to create compelling content.
- Ability to work independently and as part of a collaborative team.
- Detail-oriented, with excellent organizational and time management skills.
- Knowledge of website CMS platforms (WordPress, Drupal) is a plus.
Benefits
- Flexible schedule
- Paid time off
