Digital Marketer

$56,000 - $63,000/Yr

Capital Network Solutions - Sacramento, CA

Full-time - Mid Level

Remote - Sacramento, CA

Professional, Scientific, and Technical Services

About the position

We are seeking a creative and results-driven Digital Marketer to join our dynamic team. The ideal candidate will possess a strong understanding of digital marketing strategies and tools, focusing on driving online engagement and conversions. This role requires a blend of analytical skills and creative thinking to develop effective marketing campaigns that resonate with our target audience.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across various channels including email, social media, and search engines.
• Conduct thorough market research to identify trends and insights that inform marketing strategies.
• Utilize analytics tools to track performance metrics, analyze data, and optimize campaigns for improved results.
• Create compelling copy for various platforms including websites, blogs, emails, and social media posts.
• Implement SEO best practices to enhance website visibility and drive organic traffic.
• Manage social media accounts by creating engaging content and interacting with followers to build brand loyalty.
• Execute performance marketing strategies aimed at maximizing conversion rates through targeted advertising.
• Collaborate with cross-functional teams to ensure cohesive messaging across all digital platforms.
• Stay updated on the latest digital marketing trends and technologies to maintain a competitive edge.

Requirements

• Proven experience in digital marketing or a related field is preferred.
• Strong understanding of SEO principles and best practices.
• Proficiency in analytics tools such as Google Analytics for tracking campaign performance.
• Familiarity with email marketing platforms and strategies.
• Experience in copywriting with the ability to create engaging content tailored for different audiences.
• Knowledge of performance marketing techniques focused on conversion optimization.
• Basic understanding of web development languages such as JavaScript and CSS is a plus.
• Excellent research skills to identify market trends and consumer behavior.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines.
• A passion for staying current with digital marketing trends and emerging technologies.

Nice-to-haves

• Basic understanding of web development languages such as JavaScript and CSS is a plus.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance