Digital Marketing Account Manager - Wakefield, MA

C-4 Analytics - Wakefield, MA

Full-time - Entry Level

Remote - Wakefield, MA

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Account Manager at C-4 Analytics is responsible for managing client relationships and overseeing the execution of digital marketing campaigns. This role involves being the primary point of contact for clients, utilizing analytics tools to assess performance, and collaborating with internal teams to ensure successful campaign delivery. The position offers flexibility in work arrangements, including remote and hybrid options, and emphasizes the importance of strong communication and project management skills.

Responsibilities

• Be the main day-to-day contact for a number of C-4 Analytics clients.
• Use Google Analytics and Google Ads to review clients' web traffic, pitch strategic campaigns and report on progress.
• Manage all aspects of marketing campaigns, from the initial campaign pitch to campaign setup, execution, review, and reporting.
• Work with cross-functional teams to ensure success of campaigns.
• Manage campaigns that include paid search, website maintenance, social media, and online reputation.
• Collaborate with Creative and Content teams to improve client websites and digital strategies.
• Coordinate with third-party web providers to ensure timely execution of strategies.
• Create client-facing monthly reports on campaign performance.
• Run weekly meetings to update clients on cumulative progress.
• Ensure all external assets are compliant and approved by the client.
• Manage all tasks in JIRA from creation to closure in a timely manner.
• Travel as needed (less than 25%) for domestic purposes.
• Perform other duties as assigned.

Requirements

• 1-plus years of Digital Marketing, Account Management or direct Client-Facing experience.
• Bachelor's Degree in Business, Marketing, Communications, or a related degree, or equivalent relevant industry experience.
• Strong presentation skills to demonstrate value to clients and serve as a trusted digital advisor.
• Excellent written and verbal communication skills for professional correspondence.
• Demonstrated time management and project management skills.
• A positive attitude that resonates throughout the team and company.
• Familiarity with Google products (Gmail, Docs, Slides, Drive) and Microsoft Office Suite (Excel, Word, PowerPoint).

Nice-to-haves

• 2-plus years' experience building multi-faceted digital marketing campaigns, including SEO, SEM, PPC, Social, and email marketing services.
• Google Analytics & Ads Certifications.
• Experience using a project management tool, preferably JIRA.
• Experience working with or in the automotive industry.

Benefits

• Career development programs
• Unlimited paid time off
• Flexible work arrangements (remote and hybrid)