Digital Marketing Account Manager

$49,920 - $62,400/Yr

Instinct Marketing - Sacramento, CA

Full-time - Entry Level

Onsite - Sacramento, CA

Professional, Scientific, and Technical Services

About the position

Instinct Marketing is seeking a Digital Marketing Account Manager to join our dynamic team in Sacramento, CA. This full-time position is pivotal in managing and executing day-to-day client tasks for various digital marketing campaigns, including SEO, PPC advertising, email marketing, reputation management, and social media. The ideal candidate will be responsible for developing comprehensive marketing reports that cover essential metrics such as keyword rankings, conversion tracking, and paid advertising performance. Continuous monitoring and analysis of digital marketing campaigns will be crucial to ensure optimal performance and identify areas for improvement. In this role, you will engage with clients through various communication channels, including email, text messages, calls, and meetings, both in-person and virtual. Maintaining ongoing communication with clients is essential to address their needs and provide updates on campaign progress. You will also be tasked with crafting compelling case studies for presentations and the agency's website, encouraging and managing client reviews to enhance the agency's online reputation, and supporting the Sales department with various tasks to contribute to overall business growth. Collaboration with team members on diverse campaigns and strategic initiatives will be a key aspect of this position, as well as upholding a professional and friendly online reputation for the agency. The Digital Marketing Account Manager will report directly to the Marketing Director and Head of Growth, ensuring that all relevant tasks and initiatives are communicated effectively. This position is ideal for someone who is passionate about digital marketing and eager to help local businesses succeed online. At Instinct Marketing, we pride ourselves on fostering a positive workplace culture that emphasizes collaboration, clear communication, and a strong sense of community, making our agency feel like a family where each team member is valued and supported.

Responsibilities

• Set up, manage, and execute day-to-day client tasks for digital marketing campaigns, including SEO, Paid Search, Email Marketing, Reputation Management, and Social Media.
• Develop comprehensive marketing reports covering keyword and map rankings, conversion tracking, paid advertising performance, and other relevant metrics.
• Continuously monitor and analyze digital marketing campaigns to ensure optimal performance and identify areas for improvement.
• Identify and recommend upsell opportunities to the Sales department.
• Engage with clients through email, text messages, calls, and/or meetings (both in-person and virtual) to ensure clear communication and satisfaction.
• Maintain ongoing communication with clients, addressing their needs and providing updates on campaign progress via email, video recordings/meetings, and/or in-person.
• Craft compelling case studies for use in presentations and on the agency's website.
• Encourage and manage client reviews to bolster the agency's online reputation.
• Support the Sales department with various tasks, contributing to overall business growth.
• Collaborate with team members on diverse campaigns and strategic initiatives.
• Answer phones and manage messages in a professional and welcoming manner.
• Uphold a professional and friendly online reputation for the agency.

Requirements

• Possesses a degree in Business, Marketing, or Communications (1+ years of experience in an agency setting is preferred).
• Exceptional communication and writing skills, with the ability to convey ideas clearly and effectively.
• Proficient in Microsoft Office and Google Sheets.
• Familiar with HighLevel CRM (preferred), Hubspot, Keap, or Salesforce.
• Familiar with Clickup (preferred) or similar project management software (i.e. Asana, Monday, Notion, etc.).
• Demonstrated ability to meet deadlines while managing multiple projects simultaneously.
• Strong organizational skills with a keen eye for detail and accuracy.
• A collaborative team player who is energetic, positive, results-oriented, and adaptable.
• A genuine passion for digital marketing and a drive to stay current with industry trends.

Benefits

• Paid time off
• Paid holidays
• Flexible schedule
• Referral program
• Hybrid Schedule