Digital Marketing Account Manager

$41,600 - $62,400/Yr

Ryderwild Design & Events - Sarasota, FL

Part-time - Entry Level

Remote - Sarasota, FL

About the position

We are seeking a proactive and results-driven Digital Marketing Account Manager to join our dynamic team. This role is essential for managing client relationships and executing effective digital marketing strategies that drive engagement and growth. The ideal candidate will have a strong background in various digital marketing channels, including email marketing, social media management, and search engine marketing (SEM). You will work closely with clients to understand their goals and deliver tailored solutions that meet their needs.

Responsibilities

• Develop and implement comprehensive digital marketing strategies for clients across various platforms.
• Manage and optimize email marketing campaigns to enhance engagement and conversion rates.
• Oversee social media management, including content creation, scheduling, and performance analysis.
• Conduct SEM campaigns using Google Ads to maximize visibility and drive traffic.
• Collaborate with clients to create compelling content that aligns with their brand voice and objectives.
• Utilize content management systems (CMS) such as WordPress to manage website updates and blog posts.
• Analyze campaign performance metrics and provide actionable insights for continuous improvement.
• Coordinate with graphic designers to create visually appealing marketing materials.
• Stay updated on industry trends, tools, and best practices to ensure innovative solutions for clients.

Requirements

• Proven experience in digital marketing, preferably in an account management role.
• Strong understanding of email marketing strategies and tools (Mailchimp and Flodesk).
• Familiarity with Google Ads and SEM best practices.
• Experience in social media management across various platforms (Facebook, Instagram, Pinterest, TikTok) is required.
• Proficiency in WordPress and Squarespace is a plus for website management tasks.
• Knowledge of content management systems, particularly WordPress.
• Excellent communication skills, both written and verbal, with the ability to build strong client relationships.
• Creative problem-solving skills with a keen eye for detail in graphic design elements.
• Ability to work independently as well as collaboratively within a team environment.

Benefits

• Flexible schedule
• Professional development assistance