Wicked Dolphin Rum - Cape Coral, FL
posted 4 months ago
We are seeking a Digital Marketing & Advertising Coordinator to oversee and manage our company's marketing efforts. In this position, you will develop and implement advertising campaigns for social media, online sales, public relations, and any other relevant platforms. You will also manage our overall brand with regard to our digital and print advertising presence. Our ideal applicant has at least 2 years of social media experience and skills with a variety of graphic design, photography, and video editing tools, including Adobe Photoshop and the Adobe Creative Cloud Suite. This role is crucial for enhancing our brand visibility and driving customer engagement through innovative marketing strategies. As a Digital Marketing & Advertising Coordinator, you will be responsible for overseeing our social media accounts, developing and implementing digital marketing campaigns, and using analytics tools to assess and modify our campaigns. You will create or outsource visual and written content, manage public relations efforts including press releases, and identify new avenues for marketing and growth. Additionally, you will be involved in media tracking and reporting for both online and offline advertising mediums, conducting research, negotiation, and placement of advertising in various channels. Your creativity and analytical skills will be essential in developing and implementing innovative marketing campaigns that resonate with our target audience.