Digital Marketing Analyst - Google Analytics (AS35-18286932)

Creative Circle - Saint Paul, MN

Full-time - Entry Level

Remote - Saint Paul, MN

Administrative and Support Services

About the position

The Digital Marketing Analyst will play a crucial role in analyzing client data to enhance their digital marketing strategies. This position involves collaborating with various teams to provide actionable insights and develop custom reports that align with client business goals. The role is fully remote and offers opportunities for professional growth within a digital agency environment.

Responsibilities

• Deep dive into client data, including Google Analytics 4, AdWords, Google Tag Manager and other relevant sources.
• Execute website tracking strategies for clients after reviewing and gathering meaningful insights.
• Assist clients in developing custom reports.
• Provide actionable insights to enhance clients' digital presence.
• Collaborate with designers and developers internally to align UX design with client business goals.
• Perform keyword research to enhance content strategy and improve search engine visibility using platforms like SEMRush.
• Leverage SEO insights to drive organic traffic.
• Conduct user research to understand behaviors, preferences and challenges.
• Develop user personas to guide content and design decisions.
• Create custom journey maps to visualize user interactions and touchpoints.
• Align website content and features with user needs.
• Work closely with cross-functional teams, including sales, project management, and digital campaign managers, as well as work directly with two of their large clients.

Requirements

• Proven experience as a Google Analytics Analyst or similar role.
• Strong knowledge of SEO and SEM best practices and tools.
• Proficiency in Google Analytics 4, Google AdWords, and Google Tag Manager.
• Strong presentation skills to convey complex data insights effectively.
• Demonstrated ability to analyze data and generate actionable reporting.
• Experience with SEMrush is a plus.

Benefits

• Competitive salary based on experience.
• Full-time remote position with opportunities for growth.
• Health insurance, dental coverage, and retirement plans.
• Flexible work schedule and paid time off.