Creative Circle - Minneapolis, MN
posted 21 days ago
Full-time - Mid Level
Remote - Minneapolis, MN
Administrative and Support Services
About the position
The Digital Marketing Analyst will play a crucial role in enhancing client digital presence through data analysis and strategic insights. This full-time, remote position involves working closely with clients and internal teams to develop actionable reports, optimize website tracking, and improve SEO strategies. The ideal candidate will start in mid-December or early January 2024, contributing to a dynamic digital agency environment.
Responsibilities
- Deep dive into client data, including Google Analytics 4, AdWords, Google Tag Manager and other relevant sources.
- Execute website tracking strategies for clients after reviewing and gathering meaningful insights.
- Assist clients in developing custom reports.
- Provide actionable insights to enhance clients' digital presence.
- Collaborate with designers and developers to align UX design with client business goals.
- Perform keyword research to enhance content strategy and improve search engine visibility using platforms like SEMRush.
- Leverage SEO insights to drive organic traffic.
- Conduct user research to understand behaviors, preferences and challenges.
- Develop user personas to guide content and design decisions.
- Create custom journey maps to visualize user interactions and touchpoints.
- Align website content and features with user needs.
- Work closely with cross-functional teams, including sales, project management, and digital campaign managers.
Requirements
- Proven experience as a Google Analytics Analyst or similar role.
- Strong knowledge of SEO and SEM best practices and tools.
- Proficiency in Google Analytics 4, Google AdWords, and Google Tag Manager.
- Strong presentation skills to convey complex data insights effectively.
- Demonstrated ability to analyze data and generate actionable reporting.
- Experience with SEMrush is a plus.
Benefits
- Competitive salary based on experience.
- Full-time remote position with opportunities for growth.
- Health insurance, dental coverage, and retirement plans.
- Flexible work schedule and paid time off.
