Digital & Marketing Analyst

About the position

The Digital & Marketing Analyst will lead the business intelligence efforts within the Digital and Marketing departments of the Cleveland Cavaliers. This role focuses on analyzing initiatives, developing customer data strategies, and collaborating with various teams to enhance fan development projects. The analyst will also work to grow the analytics team's impact and position the organization as an industry leader.

Responsibilities

• Lead the business intelligence team's efforts in understanding and analyzing initiatives within the Digital and Marketing departments.
• Develop insightful and timely analysis in support of the organization's mission, goals, and strategic initiatives.
• Partner with the Data Operations and Development Operations departments to develop a customer data strategy.
• Collaborate with the Consumer Marketing team to advance organizational fan development projects.
• Work with all facets of the organization to define current and future needs related to Digital & Marketing and help to review, implement, and maintain solutions.
• Grow the scope of responsibility and impact of the analytics team and the overall business intelligence group.
• Position the Cavaliers and Rock Entertainment Group as an industry leader.

Requirements

• Bachelor's Degree required, preferably in a field related to digital marketing or data analytics.
• At least 1-2 years of experience with marketing and data related analytics areas (Web, Social Media, Email).
• Expertise with marketing leads and attribution and customer segmentation and profiling.
• Experience using Adobe Analytics, Salesforce Applications (CRM, Marketing Cloud, Blinkfire Analytics).
• Experience with BI software is preferred e.g. Tableau.
• Success influencing leadership through a data driven approach.
• Exceptional quantitative skills including knowledge of data management and analytical best practices.
• Strong communication skills including the capability to influence all levels of the organization.
• Problem solver and results focused orientation.
• Willingness to professionally challenge the status quo.
• Desire to work in a fun and fast-paced work environment.