Digital Marketing Analyst

Westfield Specialty, Ltd. - Westfield Center, OH

Full-time

Westfield Center, OH

1,001-5,000 employees

About the position

The Digital Marketing Analyst plays a crucial role in managing and enhancing the corporate website, WestfieldInsurance.com. This position focuses on daily maintenance, content updates, SEO, and tracking activities to drive revenue growth and improve customer experiences. The analyst will work under the guidance of digital marketing leadership to prioritize tasks and implement improvements that align with business objectives.

Responsibilities

• Manage the day-to-day maintenance and administration of the corporate website.
• Oversee backlog management and roadmap advancements for web projects.
• Implement content updates to ensure the website remains current and relevant.
• Conduct SEO activities to enhance website visibility and performance.
• Track website analytics and performance metrics to inform decision-making.
• Collaborate with cross-functional teams to deliver customer-centric experiences.
• Identify and implement improvements to web property capabilities that deliver business value.

Requirements

• Proven experience in digital marketing and website management.
• Strong understanding of SEO best practices and analytics tools.
• Ability to manage multiple projects and prioritize tasks effectively.
• Excellent communication and collaboration skills.
• Experience with content management systems (CMS).
• Analytical mindset with the ability to interpret data and make data-driven decisions.

Nice-to-haves

• Familiarity with HTML/CSS and web development principles.
• Experience in the insurance or financial services industry.
• Knowledge of digital marketing trends and technologies.

Benefits

• Health insurance coverage
• 401k retirement savings plan
• Paid holidays and vacation time
• Professional development opportunities