DIGITAL & MARKETING ANALYST

About the position

The Digital & Marketing Analyst will play a crucial role in the Business Intelligence Group, focusing on Digital and Marketing efforts to drive data-centric decisions. This position involves uncovering actionable insights, optimizing digital strategies, and maximizing marketing ROI, all while working onsite at Rocket Mortgage FieldHouse in Cleveland, OH.

Responsibilities

• Lead the business intelligence team's efforts in understanding and analyzing initiatives within the Digital and Marketing departments.
• Develop insightful and timely analysis in support of the organization's mission, goals, and strategic initiatives.
• Partner with the Data Operations and Development Operations departments to develop a customer data strategy.
• Collaborate with the Consumer Marketing team to advance organizational fan development projects.
• Work with all facets of the organization to define current and future needs as it relates to Digital & Marketing and help to review, implement, and maintain solutions.
• Grow the scope of responsibility and impact of the analytics team and the overall business intelligence group.
• Position the Cavaliers and Rock Entertainment Group as an industry leader.

Requirements

• Bachelor's Degree required, preferably in a field related to digital marketing or data analytics.
• At least 1-2 years of experience with marketing and data related analytics areas (Web, Social Media, Email).
• Expertise with marketing leads and attribution and customer segmentation and profiling.
• Experience using Adobe Analytics, Salesforce Applications (CRM, Marketing Cloud, Blinkfire Analytics).
• Experience with BI software is preferred e.g. Tableau.
• Success influencing leadership through a data driven approach.
• Exceptional quantitative skills including knowledge of data management and analytical best practices.
• Strong communication skills including the capability to influence all levels of the organization.
• Problem solver and results focused orientation.
• Willingness to professionally challenge the status quo.
• Desire to work in fun and fast pace work environment.