Digital Marketing Analyst

About the position

The Digital Marketing Analyst is responsible for leading the development, maintenance, and optimization of marketing data dashboards, delivering actionable insights tied to measurable business outcomes and supporting data-driven marketing investment decisions. This position serves as a key advisor to business leaders, ensuring marketing activities are measured, optimized, and strategically aligned with company objectives. This role will manage and integrate multiple data sources, refine measurement methodologies, and drive process improvements to enhance data quality and marketing performance.

Responsibilities

• Develop, enhance, and maintain data dashboards with visual software such as Power BI and Tableau, using data from marketing platforms such as Microsoft Customer Insights, Google Analytics, social media platforms, email performance tools, CRM systems, call center data, and other marketing analytics sources.
• Use data-driven storytelling and advanced KPI analysis to uncover insights, trends, and business opportunities effectively influencing stakeholder decisions.
• Assume a leadership and governance role in ensuring the integrity, consistency, and accuracy of key databases populated by critical marketing data centers such as CRM, Call Center dialer, email platforms, Digital Asset managers, marketing campaigns, and customer surveys.
• Interpret data and create both standardized and executive-level ad hoc reports. Ensure structured accurate taxonomies and meta-data for digital assets and ensure data integrity.
• Own and optimize data segmentation for highly targeted and performance-driven audience marketing campaigns.
• Apply expertise in demand generation methodologies, response measurement, and multi-touch attribution to refine marketing effectiveness.
• Identify, recommend, and drive process and system improvement opportunities by monitoring existing metrics, analyzing data and partnering with internal teams as needed.
• Create and refine data sets to enable self-service data analysis for sales and marketing groups.
• Lead the development and execution of advanced marketing attribution models within a multi-channel advertising environment using data from Google Analytics, social media platforms, CRM and other marketing automation platforms to quantify marketing ROI and optimize spend efficiency.

Requirements

• A minimum of 5 years of experience in a strategic, data-driven marketing role, with a demonstrated ability to translate analytics into measurable business impact.
• Bachelor's degree in Statistics, Analytics, Marketing, Data Science, Business Intelligence or related field, or equivalent years of additional relevant experience in lieu of degree required.
• Demonstrated expertise in managing and integrating multiple data sources and identify process improvements in how the data is tracked and reported.
• Expertise using visual data software such as Tableau, Power BI, or similar data visualization software.
• Query, transform, and analyze large-scale marketing data using SQL and Python in database environments like Databricks or similar platforms.
• Experience with lead generation methodologies including cost per acquisition, cost per lead, customer lifetime value and other sales funnel data.
• Outstanding, expert-level statistical analysis and mathematics skills including proficiency in predictive analytics, attribution modeling, and marketing mix optimization.