Beacon Hill Staffing Group - Dover, DE
posted 4 months ago
The Digital Strategy and Analytics Center of Excellence at Beacon Hill Staffing Group is dedicated to analytics, tracking, and insights delivery, with a mission to proactively anticipate and predict customer and prospect behaviors. This is achieved through data and research-driven insights that fuel strategic growth for the Digital Banking & Customer Experience division at Citizens. We are seeking a Digital Analytics Tracking & Delivery Partner who possesses extensive experience with Adobe Analytics and Experience Cloud, particularly in tag management systems such as Adobe Launch. In this role, you will be responsible for implementing and validating Adobe tracking and pixel tags, ensuring that technical configurations in Adobe Launch or similar Tag Management systems are executed correctly. Your primary function will be to ensure that tags fire properly and that data flows accurately to capture desired actions and behaviors for reporting purposes. On a day-to-day basis, you will develop tagging requirements documentation and execute the technical implementation of Adobe Analytics tagging across various Bank sites and digital assets. You will also be tasked with executing the technical implementation of pixel tags, managing their status via Collibra management and audit tools, and validating and troubleshooting any tagging and tracking issues that arise. Communication with relevant stakeholders will be essential, and you will utilize JIRA to manage these interactions. Additionally, you will maintain updates to tagging documentation and manage technical requirements through JIRA, collaborating closely with the Digital Analytics team to provide effective tracking solutions.