Beacon Hill Staffing Group - Baton Rouge, LA
posted 3 months ago
The Digital Strategy and Analytics Center of Excellence at Beacon Hill Staffing Group is dedicated to providing analytics, tracking, and insights that drive strategic growth for the Digital Banking & Customer Experience division at Citizens. We are seeking a Digital Marketing Analytics Engineer who will play a crucial role in implementing and validating Adobe tracking and pixel tags. This position requires a strong focus on tag management systems, particularly Adobe Launch or similar platforms, to ensure that tags fire correctly and that data flows seamlessly for accurate reporting of customer actions and behaviors. In this role, you will be responsible for developing tagging requirements documentation and executing the technical implementation of Adobe Analytics tagging across various Bank sites and digital assets. You will also manage pixel tags and their statuses using tools like Collibra, while troubleshooting any tagging and tracking issues that arise. Communication with stakeholders will be essential, as you will need to provide updates and next steps until issues are resolved. Additionally, you will collaborate with the Digital Analytics team to provide effective tracking solutions, ensuring that all documentation is maintained and updated as necessary. This position is ideal for someone with extensive experience in Adobe Analytics and a solid understanding of digital marketing principles. You will be part of a dynamic team that values diversity and encourages individuals with disabilities and protected veterans to apply. Your contributions will directly impact the effectiveness of our digital marketing strategies and the overall customer experience.