Digital Marketing Analytics Leader

$142,800 - $189,200/Yr

Trane Technologies - Davidson, NC

Full-time - Senior

Davidson, NC

Machinery Manufacturing

About the position

The Digital Marketing Analytics Leader at Trane Technologies will develop and execute a comprehensive analytics strategy to enhance digital marketing performance. This role involves leading a team to deliver data analysis, insights, and strategic recommendations for the marketing organization. The position requires leveraging advanced analytics methodologies to track online marketing trends, analyze complex data sets, and optimize marketing performance through data-driven insights.

Responsibilities

• Develop and execute a comprehensive analytics strategy and roadmap for digital marketing performance.
• Lead a team to deliver data analysis, insights, and strategic recommendations.
• Track online marketing trends and analyze complex data sets.
• Develop digital campaign data strategies and identify insights to optimize marketing performance.
• Communicate results and recommendations to key stakeholders and business leaders.
• Create and maintain analytics dashboards for various marketing metrics.
• Manage cross-functional projects and motivate others to make data-driven decisions.
• Provide in-depth knowledge on leveraging internal and external data sources.
• Review and prepare data insights for report-outs to executive leadership.
• Develop automated reporting and coach on self-service capabilities.

Requirements

• 10+ years of relevant work experience in marketing and marketing operations.
• Bachelor's degree in business, marketing, data science, or similar preferred.
• Strong project management skills with the ability to manage competing deadlines.
• Broad understanding of digital analytics methodologies and tools.
• Experience with data visualization and web analytics tools such as Google Analytics, Alteryx, and Tableau.
• Strong quantitative, analytical, and problem-solving skills.
• Management and leadership experience with the ability to mentor a team.

Nice-to-haves

• Experience with SEO tools and digital marketing campaign analytics.
• Familiarity with marketing automation platforms like Marketo and CRM platforms like Salesforce.
• Consultative and inquisitive nature with a track record of defining business problems.

Benefits

• Health insurance
• Tuition reimbursement
• Paid time off
• Parental leave
• 401(k) with 6% match