Digital Marketing & Analytics Manager

TruPlay Games - Austin, TX

Full-time - Mid Level

Remote - Austin, TX

About the position

The Digital Marketing & Analytics Manager at TruPlay Games is responsible for driving the marketing strategy and analytics for an interactive content platform aimed at children. This role focuses on optimizing acquisition channels, analyzing performance metrics, and enhancing user engagement through data-driven decisions. The manager will work closely with development teams to create user stories and acceptance criteria, ensuring that marketing efforts align with the company's mission of providing faith-based content for families.

Responsibilities

• Connect and import relevant data from various sources such as AppStore Connect, Stripe, and Google Play.
• Create analytics dashboards to visualize data and trends.
• Measure acquisition costs for new subscribers.
• Estimate Lifetime Value (LTV) and Average Order Value (AOV) for subscribers.
• Monitor channel performance and allocate resources effectively.
• Conduct audience research and create targeted segments for marketing campaigns.
• Implement paid channels including PPC advertising and social media advertising.
• Manage affiliate marketing partnerships to promote services.
• Design and optimize landing pages for different acquisition channels.
• Conduct A/B testing to improve conversion rates.
• Analyze funnel dynamics to identify drop-off points and optimize the user journey.

Requirements

• Experience with Google Tag Manager and tracking pixels.
• Mid-level experience in digital marketing and analytics.
• Strong skills in conversion optimization and affiliate marketing.

Nice-to-haves

• Experience with MarTech integrations.
• Familiarity with user-story and acceptance criteria creation for development teams.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) plan
• Disability insurance
• Life insurance
• Weekly company-provided lunch
• Friday work from home option
• Energy drinks and snacks
• Access to chaplains