Meal Prep Sunday San Diego - Vista, CA

posted 4 months ago

Full-time - Entry Level
Vista, CA
Food Services and Drinking Places

About the position

Are you ready to join a rapidly expanding Meal Prep company? We hold the belief that sincere and human connections enhance the quality of people's lives, particularly those who are part of our team. Meal Prep Sunday is the largest Meal Prep Company in Southern California, based in Vista, preparing over 30,000 dishes weekly. You'll have the opportunity to work with an experienced company during an exciting phase of growth and be guided by a culture of unwavering commitment to excellence. Our journey is one of continuous improvement, always striving to transcend from good to great, be a part of a workplace where differences are not just accepted but embraced. This isn't just your next job; the work you will do here holds significance. We're seeking a highly motivated and ambitious individual to join our passionate team as a Digital Marketing and Advertising Specialist. Join us in making a real difference in people's lives. Beyond providing delicious and nutritious meals, we are dedicated to promoting a healthier lifestyle through our fitness-focused approach. Witness firsthand the positive transformations as our meals contribute to the overall well-being and vitality of our customers. Job Summary: Are you a dynamic marketer fueled by data, with a love for fitness, nutrition, and the power of digital advertising? If the thrill of making an impact in a fast-paced environment excites you, we have the perfect opportunity! Join our passionate team as a Media Buyer/PPC Marketing Specialist and be at the forefront of shaping our company's growth. You, as a highly motivated and skilled PPC Specialist, will play a pivotal role in planning, executing, and optimizing paid advertising campaigns across diverse platforms. Your expertise will be the driving force behind customer acquisition, propelling us to new heights in the dynamic and ever-evolving fitness industry.

Responsibilities

  • Collaborate closely with the content creation team to produce compelling visuals, videos, and narratives that deeply resonate with our target audience.
  • Devise and execute strategic PPC campaigns across Meta, Google Ads, and TikTok, optimizing budget allocation and targeting to reach relevant audiences.
  • Conduct comprehensive keyword research, competitor analysis, and audience segmentation to optimize campaign performance and maximize return on investment (ROI).
  • Craft engaging ad copy and visually appealing creatives that resonate with our target audience, fostering increased engagement and driving higher conversion rates.
  • Monitor and analyze campaign performance, identifying trends, insights, and areas for improvement.
  • Implement data-driven optimizations to enhance results.
  • Conduct A/B testing experiments to drive continuous improvement and optimize campaign performance.
  • Track and report on key performance indicators (KPIs) such as click-through rate (CTR), cost per click (CPC), cost per acquisition (CPA), and ROI.
  • Provide insights and recommendations to drive growth.

Requirements

  • 2+ Years experience - Meta PPC
  • 2+ Years experience - TikTok PPC
  • 2+ Years experience - Google PPC
  • Advance in data analysis with numbers or excel.
  • Detail-oriented with strong project management and organizational skills.
  • In-depth knowledge of PPC platforms, including Meta, Google Ads, TikTok Ads.
  • Commitment to continuous learning and professional development to stay at the forefront of PPC and digital marketing advancements.
  • Adaptability to evolving industry trends and changes in digital marketing platforms, ensuring strategies remain effective.
  • Relevant certifications, such as Google Ads or Facebook Blueprint, are a plus.

Benefits

  • 401(k)
  • Employee discount
  • Paid sick time
  • Paid time off
  • Paid training
  • Referral program
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