Cygnet Theatre - San Diego, CA
posted 4 months ago
Cygnet Theatre is seeking a Digital Marketing and Advertising Specialist to join our team in San Diego, CA. This full-time, non-exempt position reports directly to the General Manager and is responsible for developing, implementing, and managing the organization's advertising and digital marketing campaigns, as well as print collateral. The primary goal of this role is to increase brand awareness, engage with audiences, and drive ticket sales through creative and strategic marketing efforts. The Digital Marketing and Advertising Specialist will conduct market research to understand the target audience, analyze competitors' advertising strategies, and identify opportunities and threats in the market. This role will involve developing compelling campaign concepts and key messages that resonate with the target audience while ensuring consistency with the organization's brand identity and values. The specialist will define clear objectives for each advertising campaign, monitor spending to ensure campaigns stay within budget, and use analytics tools to track performance in real-time. In addition to advertising campaigns, the specialist will be responsible for email marketing, digital marketing, and managing the production of marketing and development print collateral. This includes updating the Cygnet Theatre's website with new content, utilizing SEO and SEM strategies, and managing digital advertising across various platforms. The role also requires strong organizational and project management abilities, as well as excellent written and verbal communication skills. Cygnet Theatre is committed to creating a diverse and inclusive environment and encourages applicants from underrepresented populations in the theater field to apply. This position offers a full array of benefits, including health and life insurance, a 401k retirement plan, paid time off, and complimentary tickets to performances. The work environment is primarily office-based within the arts venue, with occasional local travel for community events and meetings.