Digital Marketing and Automation Specialist

$70,000 - $75,000/Yr

Sor - Lenexa, KS

Full-time - Mid Level

Remote - Lenexa, KS

Wholesale Trade Agents and Brokers

About the position

The Digital Marketing and Automation Specialist at Sor Inc. is responsible for developing, implementing, and managing online marketing campaigns primarily through HubSpot. This role involves ensuring content is current, measuring the success of digital platforms using analytics tools, and creating lead generation programs. The specialist will also train sales and marketing personnel on marketing automation and develop content for online distribution, while maintaining and monitoring social media platforms.

Responsibilities

• Establish HubSpot foundation to leverage data for future activities.
• Develop, execute, and manage automated marketing campaigns with HubSpot.
• Utilize HubSpot to manage marketing contacts and track leads from opportunities to sales.
• Train sales and marketing personnel in using HubSpot.
• Oversee WordPress website, update content, and measure success via Google Analytics and HubSpot.
• Craft marketing emails, press releases, and communications.
• Build and monitor workflows in HubSpot.
• Oversee social media platforms and develop strategies for usage.
• Schedule posts, track results, and provide analysis on social media performance.
• Implement SEO best practices and stay informed on search engine algorithm changes.
• Develop specific goals for video content and measure performance.
• Assist in communication and promotion of online training programs for the sales channel.
• Research competitors' online presence and digital marketing strategies.
• Manage company and departmental initiatives as identified.

Requirements

• Bachelor's or Associate's degree in Marketing or equivalent experience in Digital Marketing.
• 5+ years of experience in product, market, engineering, and sales management.
• Proficient in HubSpot, CRM, and marketing automation tools.
• Experienced in using social media as a marketing tool.
• Extensive knowledge of website performance metrics and best practices.
• Strong background in search engine optimization, lead generation, and email marketing.
• Ability to develop targeted online campaigns.
• Proficient in Microsoft Excel and PowerPoint for document management.
• Familiarity with WordPress and content management systems.
• Excellent writing and oral communication skills.

Nice-to-haves

• Experience with video content creation and performance measurement.
• Knowledge of competitor analysis techniques.
• Project management experience.

Benefits

• Remote work options available.
• Competitive salary range of $70,000 - $75,000 per year.