Digital Marketing and Communications Coordinator

$79,456 - $127,088/Yr

Regional Transportation Commission Of Southern Nevada - Las Vegas, NV

Full-time - Mid Level

Las Vegas, NV

Transit and Ground Passenger Transportation

About the position

The Digital Marketing and Communications Coordinator is responsible for the professional-level development and implementation of digital marketing efforts within the organization. This role involves coordinating and monitoring all audiovisual equipment for the department, ensuring that all digital communications are effectively executed. The coordinator will develop, compose, and produce public information programming and announcements related to agency campaigns and programs, utilizing a variety of digital and traditional communications media. In this position, the coordinator will plan, develop, and implement strategic marketing initiatives, media relations, social media strategies, advertising campaigns, and comprehensive communication plans. They will suggest methods to achieve the goals outlined in these plans and ensure timely implementation regarding RTC-related programs and issues for both internal and external audiences. The coordinator will also assist in managing public relations situations, developing timely responses to media inquiries as necessary. Monitoring and evaluating the efficiency and effectiveness of various media relations and public information programs will be a key responsibility, with the coordinator making recommendations for improvements as needed. The role includes overseeing the preparation and publication of printed materials, newsletters, and various media events. The coordinator will compose articles, scripts, website content, talking points, presentations, and brochures for both internal and external use. Additionally, the coordinator will design, install, test, document, and conduct basic maintenance of audiovisual equipment, troubleshooting any issues that arise. They will assist users in determining their audiovisual needs, ensuring that all equipment is functioning properly, and upgrading equipment as necessary. Representing the RTC in meetings and providing information and assistance will also be part of the role, along with managing multiple projects with short deadlines and completing special projects as assigned by the supervisor.

Responsibilities

• Develops, composes and produces public information programming and announcements on agency campaigns and programs through various digital and traditional communications media.
• Plans, develops and implements strategic marketing, media relations, social media, advertising, digital communication and communication plans.
• Suggests methods to accomplish the goals in the plans and implements them in a timely manner regarding RTC-related programs and issues.
• Assists in managing situations with public relations implications and develops timely responses to the media as needed.
• Monitors and evaluates the efficiency and effectiveness of various media relations and public information programs associated with assigned projects.
• Oversees the preparation and publication of printed materials, newsletters, etc.
• Composes articles, scripts, website content, talking points, presentations and brochures for internal and external use.
• Designs, installs, tests, documents and conducts basic maintenance of audiovisual equipment.
• Troubleshoots and resolves audiovisual equipment problems such as video cameras, audio/video mixers, and broadcast audio/visual equipment.
• Assists users in determining their audiovisual equipment needs and ensures it is functioning appropriately.
• Represents the RTC in meetings with groups or individuals; answers queries and provides information/assistance as required.
• Operates a variety of office equipment, including computers and associated software.
• Conducts and independently completes a variety of special projects as assigned by supervisor.
• Manages multiple projects/deliverables with short targeted completion dates.

Requirements

• Equivalent to a Bachelor's Degree in communication, journalism, marketing or a closely related field.
• Four (4) years of demonstrated professional public relations, marketing, or journalism experience.
• Knowledge of principles and practices of digital marketing, advertising and public relations.
• Familiarity with Associated Press writing style and Wordpress Content Management System.
• Experience with CRM management and best practices, Google Analytics, and directing live broadcasts of events.
• Understanding of policies and procedures governing the release of information to the public.
• Ability to prepare effective written informational and educational materials and use correct English usage including spelling, grammar, punctuation and vocabulary.
• Skills in managing complex digital initiatives, creating online content, analyzing digital marketing trends, and managing email campaigns.

Nice-to-haves

• Experience with Adobe Creative Cloud.
• Knowledge of live streaming events and studio production workflows.
• Familiarity with video production and editing fundamentals.

Benefits

• Health insurance
• Retirement savings plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities