Rockwool Group - Chicago, IL
posted about 2 months ago
As the Digital Marketing and Communications Manager at Rockfon, you will be at the forefront of shaping and executing innovative marketing campaigns that resonate with key stakeholders in the construction and specification sectors. This role is pivotal in driving the marketing strategy for Rockfon North America, where you will develop and implement integrated marketing plans that leverage both digital and traditional platforms. Your primary focus will be on reaching architects, interior designers, contractors, and distribution customers, ensuring that Rockfon's brand is elevated and that lead generation is maximized. You will work hands-on to enhance brand awareness and nurture relationships while maintaining the highest communication standards across all channels. In this dynamic and growth-focused environment, you will collaborate closely with various teams, including Product Management and Sales Enablement, to create compelling campaigns for new product launches and streamline lead management processes. Your responsibilities will also include driving website development, improving user experience, and managing content to enhance the overall digital experience. You will lead the production of high-quality content, such as videos, graphics, case studies, and literature, to support marketing and sales efforts. Additionally, you will oversee relationships with digital, creative, and PR agencies to ensure that marketing expenditures yield maximum return on investment. As a leader, you will manage a team of three marketing specialists, fostering a collaborative and results-oriented culture. You will also be responsible for managing the marketing budget, ensuring effective resource allocation, and regularly reporting on key metrics to track progress and performance. This role offers a unique opportunity to make a significant impact in a company committed to creating innovative and sustainable building environments, all while contributing to a culture that values collaboration and creativity.