Digital Marketing and Communications Manager

$50,000 - $55,000/Yr

Sarasota Opera - Sarasota, FL

Full-time

Sarasota, FL

About the position

The Digital Marketing and Communications Manager at Sarasota Opera is a pivotal role responsible for shaping and executing the digital marketing strategy to enhance the organization's visibility and engagement. This position encompasses a wide range of responsibilities, including managing online communications, social media, email marketing, digital advertising, and public relations efforts. The primary goal is to increase brand awareness, engage audiences, and drive ticket sales and donations for Sarasota Opera. In this role, the manager will develop and implement a comprehensive digital marketing strategy that aligns with the goals and mission of Sarasota Opera. This includes monitoring and analyzing digital marketing trends and best practices to ensure the strategy remains current and effective. The manager will also implement and manage search engine optimization (SEO) and search engine marketing (SEM) strategies to enhance online visibility, utilizing marketing automation tools to streamline email campaigns and audience engagement efforts. Additionally, the manager will explore and integrate new digital tools and platforms to enhance marketing efforts while staying updated on emerging technologies in digital marketing and public relations. Content creation and management are also key components of this role. The manager will create, curate, and manage engaging visual content for social media platforms, the website, email campaigns, and digital advertisements. Collaboration with the artistic and production teams will be essential to generate content that highlights performances, behind-the-scenes insights, and artist profiles. Social media management will involve overseeing the day-to-day operations of Sarasota Opera's social media channels, including content scheduling, audience engagement, and performance tracking. The manager will develop and implement social media campaigns aimed at increasing followers and engagement rates. Email marketing responsibilities include designing and executing campaigns, segmenting email lists for targeted messaging, and ensuring effective communication with subscribers. The manager will also plan, execute, and optimize digital advertising campaigns across various platforms, tracking and reporting on campaign performance to make data-driven adjustments as needed. Public relations duties will involve drafting press releases, coordinating their distribution, organizing press interviews, and developing relationships with media contacts. The manager will monitor media coverage and prepare reports on PR activities, representing the marketing department at opera performances throughout the season. Finally, the manager will be responsible for analytics and reporting, monitoring and analyzing the performance of digital marketing campaigns and social media advertising, utilizing analytics tools to assess effectiveness, and making recommendations for improvement.

Responsibilities

• Develop and implement a comprehensive digital marketing strategy aligned with Sarasota Opera's goals and mission.
• Monitor and analyze digital marketing trends and best practices to keep the strategy current and effective.
• Implement and manage search engine optimization (SEO) and search engine marketing (SEM) strategies to enhance online visibility.
• Use marketing automation tools to streamline email campaigns and audience engagement efforts.
• Explore and integrate new digital tools and platforms to enhance marketing efforts.
• Stay updated on emerging technologies in digital marketing and public relations.
• Create, curate, and manage engaging content, primarily visual, for social media platforms, website, email campaigns, and digital advertisements.
• Coordinate with the artistic and production teams to generate content that highlights performances, behind-the-scenes insights, and artist profiles.
• Oversee the day-to-day management of Sarasota Opera's social media channels, including content scheduling and creation, audience engagement, and performance tracking.
• Develop and implement social media campaigns to increase followers and engagement rates.
• Design and execute email marketing campaigns, including newsletters, event promotions, and customer/subscriber communications.
• Segment email lists to target specific audience groups for personalized messaging.
• Plan, execute, and optimize digital advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and other relevant channels.
• Track and report campaign performance, making data-driven adjustments as needed.
• Assist in drafting press releases and coordinate their distribution to media outlets.
• Organize press interviews, media visits, and press conferences.
• Pitch story ideas to journalists, bloggers, and influencers to secure media coverage.
• Develop and maintain relationships with local and national media contacts.
• Monitor media coverage and prepare reports on PR activities.
• Represent the marketing department at a number of opera performances throughout the season.
• Monitor, analyze, and report on the performance of digital marketing campaigns and social media advertising.
• Utilize analytics tools to assess the effectiveness of digital strategies and make recommendations for improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, or a related field.
• Minimum of 3-5 years of experience in digital marketing, public relations, and/or content creation, preferably in the arts or entertainment industry.
• Proficiency in social media management tools, email marketing platforms, web analytics tools, and PR software.
• Strong copywriting and content creation skills.
• Strong video production and editing skills (for social media).
• Experience with digital advertising, SEO/SEM strategies, and media relations.
• Excellent organizational, communication, and project management skills.
• Ability to work collaboratively in a fast-paced environment.
• Passion for the performing arts and a commitment to promoting Sarasota Opera's mission, vision and core values.

Benefits

• Pay Range: $50,000 - $55,000 Annual