The Ellis School - Pittsburgh, PA

posted 3 months ago

Full-time - Mid Level
Pittsburgh, PA
Educational Services

About the position

The Ellis School, a prestigious independent day school for girls in Pittsburgh, PA, is seeking a full-time Digital Marketing and Communications Manager. This role is pivotal in overseeing all aspects of the school's digital communications strategy. The successful candidate will work closely with the Director of Marketing and Communications and collaborate with various stakeholders to enhance the school's online presence and communication methods. The position requires a comprehensive understanding of digital marketing, user experience, and project management, as well as the ability to engage with diverse audiences effectively. In this role, the Digital Marketing and Communications Manager will be responsible for managing email workflows and performance data using HubSpot, writing and managing content for the public-facing website and intranet resource board, and coordinating community-wide email communications. Additionally, the manager will assist the Director with digital advertising initiatives and the production of both digital and print publications, including enrollment materials and the Ellis Magazine. The ideal candidate will possess a strong understanding of target audience identification, user behavior, lead generation, search engine optimization, and data analytics, along with a good design sense. This is an on-site, salaried position that reports directly to the Director of Marketing and Communications. The role requires a proactive individual who can work independently and collaboratively, manage multiple projects, and meet tight deadlines while maintaining a high level of attention to detail.

Responsibilities

  • Assist with the execution of the school's strategic marketing plan by leading digital communications priorities as assigned by the Director of Marketing and Communications.
  • Engage stakeholders and collaborate with colleagues, other school departments, and outside vendors to improve the School's online communication methods and presence.
  • Create user-friendly documentation and training materials for content developers across campus, effectively communicating complex technical information.
  • Create updates, analysis, and optimization of online communications using CRM, CMS, and related online systems.
  • Track performance of digital marketing and communication efforts and provide regular metrics reports via HubSpot and Blackbaud.
  • Format graphics, documents, and multimedia assets for web use.
  • Assist with identifying, creating, writing, and reviewing news stories across multiple platforms, including the school's website, email newsletters, and magazine.
  • Keep pace with industry trends and developments, presenting research, best practices, and recommendations for further innovation.

Requirements

  • Bachelor's degree in a relevant field.
  • 3-5 years of professional experience in web maintenance, digital marketing, or project management.
  • Excellent working knowledge of user experience design, HTML, CSS, CMS, and CRM systems, preferably in Blackbaud OnProducts.
  • Solid knowledge of SEO, Google Analytics, HubSpot, Adobe Creative Suite, and Google Apps.
  • High level of initiative and proven ability to work independently and as part of a team.
  • Good time-management skills and ability to work within tight deadlines.
  • Superb written and oral communication skills, with experience communicating with diverse audiences.
  • Excellent attention to detail and organizational skills.

Nice-to-haves

  • Experience in a school setting or educational environment.
  • Familiarity with digital advertising strategies.

Benefits

  • Health savings account
  • Health insurance
  • Dental insurance
  • 401(k)
  • Flexible spending account
  • Paid time off
  • Employee assistance program
  • Vision insurance
  • Professional development assistance
  • Life insurance
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