Digital Marketing and Content Creator

$60,000 - $100,000/Yr

8&9 Consulting - Dallas, TX

Part-time,Full-time - Mid Level

Dallas, TX

About the position

Are you a digital marketing professional with a talent for creating engaging content across various platforms? Do you excel in developing and executing comprehensive marketing strategies that drive business growth and enhance brand presence? If so, we invite you to join our team and lead our multifaceted digital marketing initiatives! We are a consulting firm dedicated to helping companies worldwide grow their sales and improve profitability. Through innovative solutions and expert guidance, we empower our clients to achieve exceptional results in their businesses. In this role, you will develop and execute comprehensive digital marketing strategies, creating and implementing integrated marketing plans that encompass SEO, SEM, email marketing, social media, content marketing, and paid advertising to drive brand awareness, lead generation, and client acquisition. You will lead video content creation and marketing, planning, producing, and editing high-quality video content for online learning platforms, promotional campaigns, and social media channels. Additionally, you will develop strategies to market video content, including creating sales funnels, subscription models, and promotional campaigns to maximize reach and revenue. You will manage online learning and content platforms, overseeing the development and maintenance of our online learning platforms to ensure a seamless and engaging user experience. Continuously updating and expanding content offerings based on market needs and feedback will be essential to attract and retain subscribers. You will coordinate multi-channel marketing campaigns, integrating video content with other marketing efforts such as blogs, webinars, podcasts, and downloadable resources to create cohesive and effective campaigns. Your role will also involve optimizing our digital presence and performance by employing SEO best practices to improve website and content visibility across search engines. You will manage and analyze PPC and social media advertising campaigns to ensure optimal ROI, monitoring website analytics, campaign performance, and user engagement metrics to inform strategy adjustments and improvements. Collaboration and effective communication with clients, consulting experts, and external vendors will be crucial to align marketing efforts with business objectives. You will prepare and present regular reports on marketing performance, insights, and recommendations to senior management.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Create and implement integrated marketing plans encompassing SEO, SEM, email marketing, social media, content marketing, and paid advertising.
• Lead video content creation and marketing, including planning, producing, and editing high-quality video content.
• Develop strategies to market video content, including creating sales funnels and promotional campaigns.
• Manage online learning and content platforms, ensuring a seamless user experience.
• Continuously update and expand content offerings based on market needs and feedback.
• Coordinate multi-channel marketing campaigns, integrating video content with other marketing efforts.
• Utilize email marketing and CRM tools to nurture leads and convert prospects into clients.
• Optimize digital presence and performance using SEO best practices.
• Manage and analyze PPC and social media advertising campaigns for optimal ROI.
• Monitor website analytics, campaign performance, and user engagement metrics.
• Collaborate with clients, consulting experts, and external vendors to align marketing efforts with business objectives.
• Prepare and present regular reports on marketing performance to senior management.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5+ years of experience in digital marketing with a proven track record of successful multi-channel campaigns.
• Proficiency in video production and editing, with experience in creating educational and promotional video content.
• Strong understanding of SEO, SEM, email marketing, social media management, and content marketing principles.
• Experience with marketing automation and CRM systems (e.g., HubSpot, Salesforce).
• Analytical skills with proficiency in using tools like Google Analytics to track and report on campaign performance.
• Excellent written and verbal communication skills, with the ability to craft compelling content tailored to various audiences.

Nice-to-haves

• Creative thinker with the ability to generate innovative marketing ideas and solutions.
• Strategic mindset with strong planning and organizational skills.
• Results-driven and data-oriented, with a focus on continuous improvement.
• Ability to work independently and collaboratively in a fast-paced environment.
• Attention to detail and commitment to delivering high-quality work.

Benefits

• Opportunities for professional development and advancement within a growing industry.
• Competitive salary and benefits package commensurate with experience and qualifications.