Digital Marketing and Content Manager, WSRE

$45,000 - $50,000/Yr

The District Board of Trustees of Pensacola State College, Florida - Pensacola, FL

Full-time - Mid Level

Pensacola, FL

10,001+ employees

About the position

The Digital Marketing and Content Manager at WSRE PBS is a Professional/Managerial role at Pensacola State College focused on enhancing brand awareness, engagement, and membership growth through effective digital marketing strategies. This position involves overseeing website development, social media management, email marketing, and content curation for video platforms, all while adhering to PBS brand standards. The role requires creativity and analytical skills to assess digital marketing metrics and ensure successful content management across various platforms.

Responsibilities

• Drive brand awareness and increase engagement through digital marketing strategies.
• Oversee front-end website development and management.
• Manage social media accounts and email marketing campaigns.
• Curate content for video platforms in line with PBS brand standards.
• Analyze digital marketing metrics to assess performance and make improvements.
• Create and manage WSRE content on PBS platforms.

Requirements

• Bachelor's degree from an accredited institution and two years of experience in marketing, communications, digital media, or a related field; OR a high school diploma or GED with six years of progressively responsible experience in website content management, marketing, digital media, or a comparable industry.
• Successful completion of a criminal background check.

Nice-to-haves

• Experience with public television or media organizations.
• Familiarity with PBS brand standards and guidelines.

Benefits

• Major medical insurance
• Life insurance
• Florida retirement contributions
• Participation in the wellness program
• Tuition waivers
• Educational opportunities
• Paid sick leave
• Supplemental life, dental, vision, and disability insurance available at group rates.