Digital Marketing and Content Strategist

$60,000 - $65,000/Yr

University of Georgia - Athens, GA

Full-time - Entry Level

Athens, GA

10,001+ employees

Educational Services

About the position

The Digital Marketing & Content Strategist position at the University of Georgia is responsible for developing and executing marketing and content strategies for the School of Public and International Affairs (SPIA). This role is integral to the SPIA Office of Development and External Relations, focusing on enhancing the school's visibility and recruitment efforts through various communication campaigns and marketing projects. The strategist will work collaboratively with internal teams and stakeholders to create strategic marketing plans that align with departmental goals, utilizing both traditional and digital platforms to reach target audiences effectively.

Responsibilities

• Develop and implement digital marketing and content strategies for SPIA.
• Collaborate with SPIA stakeholders and internal teams to create multimedia marketing campaigns.
• Manage paid media budget and execute targeted paid media campaigns with third-party vendors.
• Design and create marketing collateral that optimizes SEO and engages audiences.
• Manage SPIA's social media calendar and create engaging content across various platforms.
• Analyze web traffic metrics and report on the effectiveness of marketing strategies.
• Train internal faculty and staff on best practices for website and social media usage.

Requirements

• Bachelor's Degree in Marketing, Journalism, or a related field.
• 2+ years of relevant experience in digital marketing or content strategy.
• Experience in higher education or agency settings is preferred.
• Proficient in graphic design software and multimedia content creation.

Nice-to-haves

• Experience with AI tools to support marketing tactics.
• Familiarity with project management software such as Asana or Monday.

Benefits

• Health insurance
• Retirement plan options (TRS or ORP)
• Paid holidays
• Professional development opportunities