Digital Marketing and CRM Analyst

$75,000 - $95,000/Yr

Planetart.Com - Calabasas, CA

Full-time - Mid Level

Hybrid - Calabasas, CA

251-500 employees

Publishing Industries

About the position

PlanetArt is seeking a Digital Marketing and CRM Analyst to enhance the company's Data Analytics function. The role focuses on analyzing customer lifecycle events to identify growth opportunities, improve product adoption, retention, and engagement. The analyst will optimize site content and customer experience, conduct A/B testing, and ensure accurate measurement and reporting to drive continuous improvement.

Responsibilities

• Lead website and mobile app analytics and reporting across all brands
• Provide CRM analytics and reporting
• Own end-to-end conversion funnel reporting for the websites and mobile apps
• Provide regular reports and data-driven recommendations to improve site/app customer experience, conversion and repeat purchase rates
• Manipulate and interpret data sets to uncover actionable insights regarding campaign performance, audience engagement, and conversion funnel metrics
• Proactively support marketing segmentation and personalization strategies
• Lead data engineering efforts that manage taxonomy of the website and mobile app events to ensure both completeness and accuracy of digital reporting
• Analyze channel performance and identify opportunities for media scale and A/B tests
• Be the in-house expert in marketing attribution and MMM

Requirements

• 3+ years of experience in marketing and digital analytics
• Experience in data mining, analysis, and reporting
• Skilled in campaign analysis and A/B testing design
• Advanced knowledge of SQL
• Experience in Google Analytics or Adobe Analytics
• Experience working with Visualization tools like Tableau, Looker, Power BI
• Some experience with Python
• Experience with multi-touch attribution and MMM is a plus
• Ability to work collaboratively and cross-departmentally
• Bachelor's Degree required

Nice-to-haves

• Experience with multi-touch attribution and MMM is a plus

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k) matching
• Paid time off
• Paid holidays
• Employee product discounts