Unclassified - Dallas, TX
posted about 2 months ago
Leeward Renewable Energy (LRE) is seeking a Digital Marketing and Design Specialist to join our Marketing and Communications team. This role is crucial in creating visually compelling content and managing website updates while supporting various digital marketing campaigns. The ideal candidate will ensure brand consistency across all platforms and collaborate with internal teams to enhance user experience and drive engagement. As a high-growth renewable energy company, LRE operates a portfolio of 31 wind, solar, and energy storage facilities across the United States, totaling approximately 3 gigawatts of generating capacity. We are committed to responsible development and the safe operation of our projects, focusing on building sustainable solutions for clean energy and empowering communities through energy independence and job creation. In this position, you will be responsible for designing and editing visual content, including presentations, infographics, and images, while also performing basic photo and video editing. You will update website content using WordPress, ensuring brand alignment and implementing basic SEO practices to enhance visibility and ranking. Additionally, you will execute social media campaigns with visually appealing content for platforms like Facebook, LinkedIn, and Instagram, while monitoring analytics to optimize performance. You will assist in planning and executing digital advertising campaigns, including SEM and paid social media ads, and analyze their performance to provide actionable insights. The role also involves ensuring brand consistency across all visual collateral, collaborating with content creators and copywriters to align visual and text elements, and applying UX principles to increase web and social media engagement. You will manage multiple design projects simultaneously, ensuring timely delivery and quality, and coordinate with external vendors when additional support is needed. Furthermore, you will create data-driven visuals and infographics that effectively communicate key insights, design responsive email templates for marketing campaigns, and maintain a digital asset library for easy access. Staying informed of emerging trends in graphic design, digital marketing, and web technologies is essential, as is generating performance reports to provide insights and recommendations for improvement. Lastly, you will assist in the execution of corporate events, webinars, and other promotional activities as needed.