Digital Marketing and Lead-Generation Specialist

$60,000 - $80,000/Yr

Worldwide Electric Corporation - Atlanta, GA

Full-time - Mid Level

Atlanta, GA

Merchant Wholesalers, Durable Goods

About the position

The Digital Marketing and Lead-Generation Specialist at WorldWide Electric Corp is a mid-level role focused on driving lead generation through effective email marketing and digital advertising strategies. The position involves managing all aspects of direct marketing campaigns, researching and targeting potential leads, and collaborating with sales and marketing teams to enhance lead-generation efforts. This role is essential for supporting a sales-focused organization in the industrial marketplace and requires a proactive approach to managing customer relationships and data analysis.

Responsibilities

• Create and manage all aspects of email marketing campaigns, including scheduling, building emails, creating graphics, writing messaging, and reporting.
• Research and identify potential leads through various channels, including online research and events.
• Nurture and qualify leads through email campaigns and other communication methods.
• Manage customer data import/exports from the ERP system to email lists and ensure correct segmentation.
• Manage channel advertising through industry publications and websites, ensuring deliverables and reporting on campaign effectiveness.
• Be responsible for PPC strategies, spending, and goals, managing the vendor specialized in PPC services.
• Collaborate with sales and marketing teams to develop effective campaigns and lead-generation strategies.
• Analyze and report on lead generation metrics to track progress and identify areas for improvement.
• Stay up-to-date with industry trends and best practices for lead generation.
• Attend occasional industry events and customer visits to understand customer motivations.

Requirements

• Experience in email marketing and a proven track record of successful lead generation and sales.
• Proficiency in using lead generation tools and email marketing software, such as Campaign Monitor, Constant Contact, Hubspot, and ZoomInfo.
• Ability to write messaging and produce graphics using Adobe Photoshop/Illustrator for effective email campaigns.
• Strong attention to detail when managing customer data in Excel and performing data imports and exports.
• Bachelor's degree in marketing, marketing communications, or a related field.
• Experience in developing and implementing lead generation strategies.
• Knowledge of digital marketing platforms.
• Proficient with Microsoft suite of products: Word, Excel, PowerPoint, etc.
• Exceptional customer service skills for internal and external customers.
• Ability to manage and prioritize multiple tasks and projects to meet deadlines.
• Ability to work creatively within existing brand guidelines.
• Strong organizational and time management skills.
• Ability to work independently and as part of a remote team.
• Ability to analyze data and make data-driven decisions.
• Experience working for a B2B industrial products company.
• Experience working in an Agile marketing environment is a plus.

Nice-to-haves

• Experience working in an Agile marketing environment.