Digital Marketing and Social Media Manager

$35,360 - $41,600/Yr

Masina Diamonds - Atlanta, GA

Part-time,Full-time - Entry Level

Atlanta, GA

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Digital Marketing and Social Media Manager will be responsible for creating and managing content across social media platforms and the website blog for a fine jewelry store. This role focuses on enhancing the brand's online presence through engaging photography, videography, and copywriting, while also analyzing market trends and competitor strategies to optimize content effectiveness.

Responsibilities

• Create captivating and engaging social media content via product photos, videography, and graphic design.
• Create captivating copy and blog posts using the assistance of AI.
• Use SEO best practices to drive traffic to digital channels.
• Create and maintain email marketing campaigns.
• Collaborate across teams to determine and solve campaign objectives.
• Monitor digital engagement metrics and provide insight on successful and unsuccessful strategies.
• Promote company offerings to reach new audiences.
• Research market trends and developments relevant to campaign subject matter.
• Aid with the visual design of promotional materials.

Requirements

• Outstanding copywriting, social media understanding, and photo/video production skills.
• Strong knowledge of SEO best practices.
• Ability to work effectively without oversight.
• Confident written and verbal communication skills.
• Superb organizational and time-management abilities.
• High degree of computer literacy and AI.

Nice-to-haves

• Fine jewelry background preferred but not required.
• Post production i.e photo/video editing.

Benefits

• Flexible schedule